Some business owners still have not realized that online video is an extremely powerful tool for achieving big increases in website traffic, as well as huge increases in sales. Many believe online video for business is not essential—but that is a common misperception. Business owners who have adopted online video have seen their sales skyrocket. In one reported case, the website went from zero sales to over $320,000 in just four months, after implementing online business video.

Explosive Growth Predicted

According to a study by Cisco Systems, video will account for 69 percent of all consumer traffic by 2017. Half of all companies are already using online video for business, according to various studies. Nielsen Research says 64 percent of marketers expect video to dominate their marketing strategies very soon. Youtube reports that it gets over a billion unique viewers every month. If a picture paints a thousand words, then one minute of video is worth 1.8 million words, according to Forrester Research.

Clearly the the writing is on the wall—if you want your business to succeed, adopting online video is essential.

Five Reasons Why Online Business Video is Essential

The attention span of the average website visitor is relatively short, which means they will probably not read some of your most important content. Video, on the other hand, is an attention grabber—and site visitors are much more likely to click on a video than read a lot of written content.

  1. Video enables a more direct and personal connection between you and the site visitor—it is the next best thing to actually meeting in person.
  2. Different people have different learning styles—some people absorb knowledge more readily by reading, while others absorb knowledge more effectively through a visual presentation. By adding video, you can make sure that the majority of site visitors absorb your message effectively.
  3. Online business video has a more authoritative effect than just text. This can enahnce your “expert factor” significantly.
  4. Perhaps the most important reason for using online business video is that it can improve your SEO by placing you on the front page 50 times more effectively than just text alone, according to Forrester.

Is Online Business Video Viable for Small Businesses?

Definitely. The cost of equipment and production has fallen dramatically in recent years. Moreover, it is not technically difficult. Today’s video equipment is easy to use and it is very easy to upload your videos to YouTube, and also embed them in your website.

Sync or Swim provide corporate video services for businesses. Visit their website for more information.


Wouldn’t you like to save time when it comes to conducting simple tasks throughout the workday? Regardless of the size or type of your business, a considerable amount of time and effort can become dedicated and committed to managing scheduled appointments. From scheduling appointments to new clients to cancelling appointments from old clients and everything in between, it may seem as if you need to hire someone exclusively to handle tasks related to appointments.

However, by implementing a system of online appointment booking, you can save that time and benefit your business in a number of different ways. Such a system is already successfully running on DentalKind in Essex

Time, Time and More Time

As mentioned earlier, the fact that you will be able to save a considerable amount of time is a major selling point when it comes to implementing online appointment booking into the way that you run and grow your business. Instead of spending countless hours each month with phone conversations and email correspondence specifically to set and schedule appointments for your clients, an online appointment booking is designed to handle all of that for you with minimal effort.

Your staff will have more time to spend on more profitable tasks for your business throughout the day instead of basically being attached to the phone or switchboard to handle this weighty responsibility.

Save a Lot of Money in Payroll

In addition to saving time, you will be able to save a substantial amount of money as well. Think about the valuable payroll hours that are spent primarily on appointment setting, scheduling and overall management. By implementing an online appointment booking system, you can save all of that money – or at least the vast majority of it.

As mentioned earlier, many companies have even hired employees specifically to handle everything that deals with appointments. By using an online appointment booking system, this will drastically minimize the amount of work that is required by your staff. All that you really would have to do is monitor the online appointments as they are being scheduled and then process them further once the time for the scheduled appointment arrives.

Provide Convenience for Your Clients

One of the most important benefits of an online appointment booking system is that you are providing a convenient option for your clients to enjoy thoroughly. They will not have to worry about calling your office and possibly spending a considerable amount of time on the phone just to set up an appointment. They will be able to save a lot of their own time by being able to set, modify and even cancel their appointments online in a fraction of the time.