Some business owners still have not realized that online video is an extremely powerful tool for achieving big increases in website traffic, as well as huge increases in sales. Many believe online video for business is not essential—but that is a common misperception. Business owners who have adopted online video have seen their sales skyrocket. In one reported case, the website went from zero sales to over $320,000 in just four months, after implementing online business video.
Explosive Growth Predicted
According to a study by Cisco Systems, video will account for 69 percent of all consumer traffic by 2017. Half of all companies are already using online video for business, according to various studies. Nielsen Research says 64 percent of marketers expect video to dominate their marketing strategies very soon. Youtube reports that it gets over a billion unique viewers every month. If a picture paints a thousand words, then one minute of video is worth 1.8 million words, according to Forrester Research.
Clearly the the writing is on the wall—if you want your business to succeed, adopting online video is essential.
Five Reasons Why Online Business Video is Essential
The attention span of the average website visitor is relatively short, which means they will probably not read some of your most important content. Video, on the other hand, is an attention grabber—and site visitors are much more likely to click on a video than read a lot of written content.
- Video enables a more direct and personal connection between you and the site visitor—it is the next best thing to actually meeting in person.
- Different people have different learning styles—some people absorb knowledge more readily by reading, while others absorb knowledge more effectively through a visual presentation. By adding video, you can make sure that the majority of site visitors absorb your message effectively.
- Online business video has a more authoritative effect than just text. This can enahnce your “expert factor” significantly.
- Perhaps the most important reason for using online business video is that it can improve your SEO by placing you on the front page 50 times more effectively than just text alone, according to Forrester.
Is Online Business Video Viable for Small Businesses?
Definitely. The cost of equipment and production has fallen dramatically in recent years. Moreover, it is not technically difficult. Today’s video equipment is easy to use and it is very easy to upload your videos to YouTube, and also embed them in your website.
Sync or Swim provide corporate video services for businesses. Visit their website for more information.